How is pricing structured for sourcing services?

We offer both project-based pricing for single-role sourcing and monthly retainers for startups with ongoing hiring needs. Final pricing depends on role seniority, niche requirements, and urgency, and is scoped after an initial discovery call.

Do you help with administrative or back-office hiring too?

Yes. Alongside technical sourcing, we offer dedicated administrative support staffing for startups that need operations, coordination, or virtual assistant roles filled without the overhead of a full-time internal hire.

Does Digifinity handle marketing hires or marketing support as well?

Sourcing is our core focus, but startups working with us for hiring often also lean on Digifinity as a best digital marketing agency option for SEO, paid media, and growth support once their team is staffed and ready to execute.

Can Digifinity help with the sales pipeline, not just hiring?

Yes. For startups that need outbound sales support alongside their hiring, we also work as a b2b lead generation company, covering LinkedIn outreach, cold email, and appointment setting.

Can sourcing work alongside our existing internal hiring team?

Yes. Many startups use us to extend an internal hiring manager's capacity rather than replace it. We handle the sourcing and pre-screening workload, and the internal team stays focused on interviews and final decisions.

Do you support ecommerce brands specifically?

We do. Startups selling online can pair candidate sourcing with our ecommerce solutions, which cover store development, marketplace management, and ecommerce-specific SEO and PPC.

What happens to sourced candidates who aren't right for the current role?

We keep them in an active pipeline for future openings where relevant. This is one of the biggest advantages of ongoing sourcing engagements: later hires benefit from the groundwork laid during earlier searches, which shortens time-to-fill over time.

Why doesn't LinkedIn outreach work for most SaaS companies?

Most campaigns target by job title alone and lead with a pitch instead of a relevant trigger, which is why reply rates stay low even at high send volume. Signal-based targeting and context-first messaging change that. Our B2B lead generation agency work is built around fixing exactly this.

How long before a LinkedIn lead generation campaign starts producing booked calls?

Most SaaS campaigns take 2–4 weeks to show meaningful reply and booking data, since ICP mapping and sequence testing need a real sample size before patterns are reliable. Working with a best digital marketing agency that treats LinkedIn as one channel in a coordinated system, rather than an isolated tactic, tends to shorten that ramp-up. Expecting results in the first week usually leads to abandoning a targeting approach before it's had a fair test.

How many LinkedIn touchpoints does it take to book a SaaS demo?

Most working sequences run 4–6 touches across connection and message follow-ups. Fewer touches tend to underperform; more than 6–7 usually shows diminishing returns and higher opt-out rates.

Do we need a large LinkedIn following for this to work?

No. Outreach-driven lead generation doesn't depend on follower count; it depends on targeting precision and message relevance. A web development services company partnership can help if your landing pages aren't converting the traffic this generates, but the LinkedIn engine itself runs independently of organic reach.

Can this work alongside an existing SDR team, or does it replace them?

It's built to plug into an existing SDR motion, not replace it. Qualified conversations get handed off so your team spends time closing rather than prospecting cold. Where useful, it also connects to our B2B data research work to keep target lists accurate as accounts change.

Is LinkedIn better than cold email for B2B SaaS?

Neither wins outright; they work best combined. LinkedIn builds recognition and context; email often closes the loop. Our SaaS marketing strategy work typically runs both channels together rather than picking one.

Why is SEO important for small businesses in Chicago?

Chicago is one of the most competitive local markets in the US, so ranking on page one is often the difference between a steady flow of leads and an empty pipeline. Local SEO puts you in front of people already searching "near me" with buying intent. Many early-stage founders work with a startup marketing agency to build that organic foundation first, because unlike paid ads, SEO traffic keeps compounding after the budget stops.

How much does SEO cost for a small business in Chicago?

Most Chicago small businesses spend between $800 and $3,500 per month, depending on competition and how many locations they serve. One-time audits usually run $500 to $2,500. If your budget is tight, hiring an independent marketing consultant instead of a full-service firm can cut costs significantly while still giving you a clear roadmap, keyword strategy, and monthly reporting.

How long does it take to see SEO results?

Expect 3 to 6 months for meaningful movement and 6 to 12 months for competitive keywords in a dense market like Chicago. Local map pack rankings often improve faster, sometimes within 60 days, if your Google Business Profile is properly optimized. Software companies usually see slower timelines, which is why a saas marketing agency typically pairs SEO with content and product-led growth to fill the gap.

Is SEO better than paid ads for small businesses?

They solve different problems. Ads deliver traffic immediately but stop the moment you pause spending, while SEO builds durable visibility that lowers your cost per lead over time. The strongest approach is running both: ads for quick validation, SEO for long-term growth. Companies selling to other businesses often layer in b2b lead generation services so that organic traffic actually converts into booked calls.

Does local SEO really help service businesses in Chicago?

Yes, and it's often the highest-ROI channel available. Searches like "plumber in Lincoln Park" or "staffing agencies chicago" carry extremely high intent, and the businesses appearing in the top three map results capture the majority of clicks. Optimizing your Google Business Profile, collecting consistent reviews, and building neighborhood-specific landing pages is usually enough to outrank larger competitors locally.

Can SEO help my online store get more sales?

Absolutely. Product and category pages that rank organically bring in shoppers who are already comparing options, which typically converts better than cold traffic from social media. Improving site speed, fixing duplicate content, and writing genuinely useful product descriptions all move the needle. Many stores also invest in ecommerce solutions that improve checkout flow, since ranking well only pays off if the buying experience holds up.

What screening process do staffing agencies use for candidates?

Staffing agencies typically review a candidate’s resume, work experience, education, skills, and qualifications. They may also conduct phone or video interviews, skills assessments, reference checks, and background checks before recommending a candidate to an employer.

Do staffing agencies conduct interviews before submitting candidates?

Yes. Most staffing agencies conduct an initial interview to evaluate a candidate’s communication skills, experience, career goals, and suitability for the position. For specialized roles, agencies may also assess technical or industry-specific skills. This process is especially important when recruiting talent for digital marketing services and other specialized positions.

Do staffing agencies perform background checks on candidates?

Many staffing agencies perform background checks before placing candidates, particularly for positions that require access to sensitive information, finances, customers, or company property. Depending on the employer and role, checks may include employment verification, criminal history, education verification, and professional references.

How do staffing agencies match candidates with employers?

Staffing agencies compare a candidate’s skills, experience, qualifications, availability, salary expectations, and career goals with the employer’s job requirements. For specialized hiring, agencies may also evaluate candidates based on their ability to support B2B lead generation services, sales, technology, or other business functions.

How long does it take for a staffing agency to screen a candidate?

The screening process can take anywhere from a few days to several weeks, depending on the position, number of applicants, employer requirements, interviews, skills assessments, and background checks. Highly specialized or senior-level positions may require additional screening.

What should candidates expect after being screened by a staffing agency?

After screening, qualified candidates may be presented to one or more employers for consideration. The staffing agency may coordinate interviews, provide feedback, and assist with the hiring process. Candidates with specialized technical skills, such as experience relevant to web development companies, may also undergo additional technical assessments before being submitted.

Is cold email outreach legal in the US?

Yes, provided campaigns comply with the CAN-SPAM Act accurate sender information, a working unsubscribe mechanism and no misleading subject lines. We build every campaign around these requirements from the outset.

Do you offer outreach beyond email, or just cold email campaigns?

Cold email is usually the starting point, but many clients combine it with our broader outbound lead generation programme, which layers in additional channels once the email engine is proven.

How is this different from a general digital marketing agency?

A general agency typically spreads attention across SEO, paid ads, social and email. We focus specifically on B2B outbound for professional services, which means deeper research, sharper messaging and infrastructure built for deliverability at scale.

Do you work with ecommerce businesses too, or only professional services firms?

Our core focus for this service is B2B professional services, but we also support online retail brands through our separate ecommerce solutions offering, which is built around a different set of channels and buyer behaviour.

Are you a specialist outreach team or a general marketing agency?

We're a specialist team for outbound, but we sit within a wider best digital marketing agency that also covers SEO, paid media and content so firms that need more than outbound can scale into additional services without switching providers.

How long before we see qualified meetings booked?

Most clients see the first qualified replies within two to three weeks of launch, once domain warm-up and initial testing are complete.

How much does PPC management cost for e-commerce brands in the US?

Most US agencies charge either a flat monthly retainer between $1,500 and $8,000, or 10–20% of ad spend, depending on the number of campaigns and platforms managed. Smaller stores spending under $10K/month usually do better on a flat fee, since percentage models get expensive as budgets scale. If you're an early-stage brand, a startup marketing agency will often bundle PPC with creative and landing page work at a lower entry price, which keeps your cost per acquisition manageable while you're still testing product-market fit.

What does a PPC management agency actually do day to day?

Beyond launching ads, the work is continuous: keyword and search term audits, negative keyword pruning, bid strategy testing, shopping feed optimization, creative rotation, landing page CRO, and weekly performance reporting. A good agency also handles conversion tracking setup and server-side tagging so your data stays accurate after iOS and cookie changes. Many brands additionally bring in a marketing consultant to audit the account quarterly and make sure the agency's strategy still lines up with margin targets rather than just chasing ROAS.

Google Ads or Meta Ads which works better for e-commerce?

Google captures existing demand, Meta creates it. Google Shopping and Performance Max typically deliver a higher ROAS on branded and bottom-funnel searches, while Meta is stronger for discovery, new customer acquisition, and visual products like apparel or home goods. Most profitable stores run both, with roughly 60/40 budget splits that shift seasonally. The right mix also depends on your ecommerce solutions stack Shopify, BigCommerce, or WooCommerce all feed product data differently, and feed quality directly affects Shopping performance.

How long before PPC campaigns become profitable?

Expect 30 to 90 days. The first two to four weeks are data collection and learning phase exits, weeks four through eight are when bid strategies stabilize and wasted spend drops, and by month three you should see a consistent, predictable ROAS. Accounts with low conversion volume take longer because algorithms need roughly 30–50 conversions per campaign to optimize. This timeline holds across industries a saas marketing agency running lead-gen campaigns sees a similar curve, though their conversion cycles are usually longer than a retail purchase.

Should I hire an in-house PPC specialist or outsource to an agency?

An experienced in-house PPC manager in the US costs $75,000–$110,000 annually plus benefits, tools, and ramp-up time, and you're dependent on one person's skill ceiling. An agency gives you a team strategist, media buyer, creative, analyst usually for less than a single salary. If you do go in-house, recruiting takes time; brands in the Midwest often work through staffing agencies chicago based to source paid media talent, but you'll still need someone senior to manage and evaluate that hire.

Does PPC work for e-commerce brands that also sell wholesale or B2B?

Yes, but the campaign structure changes completely. Instead of optimizing for immediate checkout, you're bidding on bulk-order, wholesale, and supplier-intent keywords, then routing traffic to quote request forms or account registration pages rather than product pages. Longer sales cycles mean you measure pipeline value, not day-one ROAS. Many hybrid brands pair their retail campaigns with dedicated b2b lead generation services so wholesale inquiries get nurtured through email and sales follow-up instead of being judged by ecommerce metrics they'll never hit.

What is candidate sourcing, and how is it different from recruiting?

Candidate sourcing is the research and outreach stage of hiring, finding and engaging qualified people, including those not actively job-hunting. Recruiting covers the full funnel, from posting a role through to offer and onboarding. Sourcing feeds the top of that funnel with better candidates. Some clients pair this with our work as a best digital marketing agency pick for their broader growth needs, though the two are run as separate engagements.

How much does candidate sourcing cost for a small business?

Cost depends on role seniority, how niche the required skills are, and whether you need a single search or an ongoing pipeline. Technical and specialised roles typically cost more to source than generalist positions. We provide a role-specific quote upfront, with no charge for unqualified candidates.

What should I look for in a sourcing company if I'm a small business owner?

Look for transparent, role-specific pricing rather than a vague retainer, a screening process that goes beyond keyword matching, and evidence they understand small business constraints, limited internal HR time and low tolerance for a mis-hire. Ask how they measure success; it should be hires that last, not CVs delivered. It's also worth asking whether they offer administrative support once someone's hired, since keeping onboarding under the same partner tends to cut down on handover gaps.

Do you only source candidates, or do you screen them as well?

Both. Every candidate we surface goes through our candidate screening services experience verification, role-fit assessment and availability checks before they reach your shortlist. You're reviewing pre-qualified candidates, not a raw applicant list.

Can candidate sourcing services help with IT hiring specifically?

Yes. Technical roles are usually the hardest for small businesses to fill through job boards alone, since strong developers and engineers are rarely actively applying. Our sourcing approach for these roles leans heavily on targeted outreach and technical screening rather than inbound applications. A number of clients hiring technical teams also work with us as a b2b lead generation company for their sales pipeline, though again, that's a separate service.

How long does candidate sourcing usually take?

Most single-role engagements produce an initial shortlist within one to two weeks, depending on how niche the role is. Highly specialised technical positions can take longer, since the pool of genuinely qualified people is smaller and outreach has to be more precise.

What does a b2b digital marketing agency actually do for appointment setting?

manages the entire outbound process identifying your ideal buyers using a verified b2b data provider, running targeted outreach across email, LinkedIn, and phone, qualifying replies, and booking verified meetings directly onto your sales calendar. It's one of the core services offered by any best digital marketing agency built for B2B pipeline growth.

How much do appointment setting services cost?

Most agencies price on a monthly retainer, a per-meeting fee, or a hybrid of the two. The right model depends on your target market size and how complex your typical deal cycle is.

Is outsourcing appointment setting worth it for an early-stage startup?

For most founders, yes it's usually cheaper than a full-time SDR hire in the first year, avoids the three-to-six-month ramp period, and frees the founder to focus on closing rather than prospecting.

What's the difference between lead generation and appointment setting?

Outbound lead generation produces a list of potential contacts. Appointment setting goes further: it qualifies those contacts and books them directly into a sales conversation, which is the step that actually moves revenue.

How do you qualify a lead before booking a meeting?

Every reply is reviewed manually against criteria you define upfront typically budget, authority, need, and timeline (BANT), or a custom framework specific to your product.

How quickly can we expect meetings to start showing up on the calendar?

Most campaigns take two to three weeks to build the target list and launch outreach, with the first qualified meetings typically appearing in weeks three to four. This applies across sectors the same process works for SaaS, service-based, and ecommerce solutions businesses selling into other companies.

How much should a startup spend on Meta ads per month?

Most US startups begin with $1,500 to $5,000 per month in ad spend, then scale once they find a winning audience and creative. Early-stage SaaS companies often work with a SaaS marketing agency to set a realistic testing budget and avoid wasting money on broad, unproven campaigns. A good rule is to spend enough to gather at least 50 conversions per ad set each week so Meta's algorithm can optimize properly.

Do Meta ads work for B2B startups?

Yes. While LinkedIn is often seen as the default B2B channel, Meta's detailed targeting, lookalike audiences, and retargeting can deliver leads at a lower cost per lead. Many founders use B2B lead generation services to combine Meta ads with lead forms, gated content, and email nurturing. Retargeting website visitors and video viewers tends to produce the strongest B2B results.

Digifinity Privacy Policy

Last updated: September 18, 2026

Digifinity (“we”, “us”) explains below how we handle personal information in connection with digifinity.us (the “Site”) and our services.

This Policy covers:

Site visitors
Prospective and current clients
Business contacts we reach through outreach
Candidates in recruitment engagements
Personal information we process for clients

Who We Are

Entity: Digifinity
Address: 535 North Michigan Ave, Unit 1705, Chicago, IL 60611, USA
Privacy requests: info@digifinity.us
General: info@digifinity.us · +1 (872) 366-7894

For privacy purposes, Digifinity may act as a business or service provider in relation to information collected through its Site and, depending on the services provided, may act as a processor or service provider on behalf of its clients.

What We Collect

Identifiers – name, email, postal address, phone number, IP address, online identifiers
Commercial information – services enquired about or purchased, records of our communications
Site activity – pages viewed, referring URLs, device and browser details, email and advertising interactions
Professional information – job title, employer, industry, company size
Recruitment information – work history, qualifications, references, availability
Approximate location – inferred from IP address; we do not intentionally collect precise geolocation through the Site
Inferences – conclusions about your likely interest in our services
Recordings – where a meeting is recorded, with notice and consent where required by applicable law

Sensitive information

We do not intentionally collect sensitive personal information unless it is reasonably necessary for a service we provide or is voluntarily provided to us.
In recruitment work, we may receive work authorization status or professional licensure details where a client or candidate provides them.
We do not use sensitive information to infer characteristics about individuals or disclose it except as permitted or required by applicable law.
Please do not send us unnecessary information concerning health, religion, ethnicity, sexual orientation, union membership, or other sensitive personal information.

Where It Comes From

We may collect personal information from the following sources:

From you – forms, email, phone, WhatsApp, meeting bookings, and direct engagements
Automatically – cookies and similar technologies, as described in Section 6
From third parties – business contact data providers, public professional sources, advertising and analytics platforms
From our clients – where they provide data for us to process on their behalf, as described in Section 5
From candidates and their references – in connection with recruitment engagements

Why We Use It, and Our Outreach

We use personal information to:

Provide and improve our services
Respond to enquiries and prepare quotes
Administer engagements, invoicing and payment
Communicate about services and relevant offers
Conduct marketing and business development
Measure our own marketing performance
Maintain security and prevent fraud
Comply with legal obligations and defend legal claims

Legal bases where GDPR or UK GDPR applies

Where GDPR or UK GDPR applies, we rely on appropriate legal bases including contract performance, our legitimate interests in operating and promoting our business, your consent where required, and compliance with legal obligations.

If we contacted you first

That was generally business-to-business outreach
We may collect your name, job title, employer, business email and publicly available professional details
Sources may include professional networking platforms, public company sources and third-party business data providers
Where permitted by applicable law, we rely on legitimate interests in conducting relevant business development activities
We use such information to contact you about services that may be relevant to your professional role or organisation
We do not sell this information for monetary consideration

To stop hearing from us

You may reply to any message, use the unsubscribe link included in any marketing email, or write to info@digifinity.us.

We may maintain a suppression list containing the minimum information necessary to honour your opt-out request and prevent future unwanted communications.

Your rights apply here too. Depending on where you live and the applicable law, business contacts may have privacy rights in relation to their personal information. See Section 8.

Information We Handle for Clients

Where we deliver services for a client, we may process personal information that the client controls, including customer records, CRM data, website analytics and candidate information.
In those circumstances, the client generally acts as the controller or business responsible for the information, and we act as the processor, service provider or contractor, as applicable.
We process such information only in accordance with the client’s instructions and applicable contractual obligations, except where otherwise required by law.
If a client provided us with your information, please direct your privacy request to that client in the first instance. We will reasonably assist the client in responding to applicable requests and, where appropriate, forward requests to the relevant client if we can identify them.

Cookies, Tracking and Advertising

Our Site may use cookies and similar technologies for functionality, analytics, advertising and performance measurement.

The technologies actually used on the Site may change from time to time.

Strictly necessary cookies – required for the Site to operate and provide requested functionality
Analytics cookies – may help us understand how visitors use the Site, including technologies such as Google Analytics where enabled
Advertising cookies and similar technologies – may be used to measure advertising effectiveness and show relevant advertising to visitors or previous visitors, including technologies such as Google Ads, Meta Pixel or LinkedIn Insight Tag where enabled

What this means

Our use of advertising technologies may constitute “sharing” for cross-context behavioural advertising under California law and may constitute “targeted advertising” under other applicable U.S. state privacy laws.
Where required by applicable law, we honour the Global Privacy Control (GPC) signal and treat it as a valid opt-out request.
Browser Do Not Track signals are not standardised, and we do not treat them as a separate universal opt-out mechanism.
You may manage cookies through our cookie-consent mechanism, where available, or through your browser settings. Disabling certain cookies may affect Site functionality.

Who We Share It With, and Where It Goes

We may disclose personal information to:

Service providers and subprocessors – including hosting, email, CRM, analytics, advertising, payment, scheduling and technology providers, subject to appropriate contractual or other safeguards
Advertising and analytics partners – as described in Section 6
Clients – where we provide services on their behalf
Professional advisers – including legal, accounting, financial and other advisers, subject to applicable confidentiality obligations
Business transaction participants – including an acquirer or prospective acquirer in connection with a merger, financing, acquisition or sale of assets
Authorities and other parties – where disclosure is required by law or reasonably necessary to protect rights, safety or property

We do not sell personal information for monetary consideration. However, our use of certain advertising and analytics technologies may constitute a “sale” or “sharing” under certain U.S. state privacy laws, even where no money is exchanged.

International transfers

Personal information may be accessed and processed by personnel located in India.
Subprocessors and service providers may be located in the United States, European Economic Area and other jurisdictions.
Where required for transfers from the EEA, UK or Switzerland, we may rely on appropriate transfer mechanisms, including Standard Contractual Clauses and the UK International Data Transfer Addendum.
Privacy laws in jurisdictions where we operate or where information is processed may differ from those applicable in your jurisdiction.

Your Rights

Depending on where you live and the laws applicable to you, you may have the right to:

Know and access the personal information we hold about you, including applicable categories, sources, purposes and recipients
Request deletion of your personal information
Request correction of inaccurate personal information
Opt out of the sale or sharing of personal information and targeted advertising, where applicable
Limit certain uses of sensitive personal information, where applicable
Opt out of certain profiling or automated processing used to make decisions with legal or similarly significant effects, where applicable
Appeal a refusal to act on your privacy request, where applicable
Not be discriminated against for exercising applicable privacy rights

These rights may apply to business contacts as well as consumers, depending on the applicable law.

How to exercise your rights

Email info@digifinity.us, or write to the address in Section 1
We may verify your identity before responding, usually by confirming information we reasonably believe we already hold about you
We will respond within the period required by applicable law. Where applicable law permits an extension, we may extend the response period and provide notice of the extension
Authorised agents may submit requests on your behalf where permitted by applicable law, subject to appropriate written authorisation and verification

To opt out of sale, sharing and targeted advertising

Where these rights apply, you may:

Use the Your Privacy Choices link in our website footer
Send a Global Privacy Control signal through your browser
Email info@digifinity.us

EEA, UK and Switzerland

If you are located in the EEA, UK or Switzerland, you may also have rights to restrict or object to certain processing, receive your personal information in a portable format, withdraw consent where processing is based on consent, and lodge a complaint with your applicable supervisory authority.

Retention and Security

How long we keep it

We retain personal information only for as long as reasonably necessary for the purposes described in this Policy, including to provide services, maintain business records, comply with legal obligations, resolve disputes and enforce our agreements.

Our general retention periods are:

Enquiry and prospect records – approximately 24 months from last meaningful contact
Client engagement records – for the duration of the engagement plus approximately 7 years, where appropriate for legal, accounting or business-record purposes
Candidate records – approximately 12 months from last activity, unless a client instructs us otherwise or a longer period is required or permitted by law
Site analytics – approximately 14 months, depending on the applicable analytics platform and configuration
Outreach suppression list – retained for as long as reasonably necessary, including indefinitely where necessary to ensure that an opt-out request continues to be honoured

Actual retention periods may vary where required by law, contractual obligations, legitimate business requirements or the nature of the information.

How we protect it

We use reasonable administrative, technical and organisational safeguards, including access controls, encryption in transit and restrictions on personnel who may access client and candidate data
No method of transmission or storage is completely secure, and therefore we cannot guarantee absolute security
Please do not send sensitive personal information to us by unencrypted email unless specifically requested and appropriate safeguards are in place
Where a security incident affects your personal information and applicable law requires notification, we will provide notice to you and/or the relevant authorities as required by law

Children, Other Sites, and Changes

Children

Our Site and services are directed primarily to businesses and professional users, not children
We do not knowingly collect personal information from anyone under 16
We do not knowingly sell or share personal information of consumers under 16 where prohibited by applicable law
If you believe a child has provided us with personal information, please contact us at info@digifinity.us and we will take appropriate steps to investigate and delete the information where required by law

Other sites and platforms

The Site may contain links to third-party websites, services or platforms that we do not control. Their privacy practices are governed by their own policies and terms.
Where we manage advertising, analytics, marketplace or other third-party accounts for a client, the applicable platform’s privacy terms may govern information held directly by that platform.

Changes

We may update this Privacy Policy from time to time. Material changes will be reflected in the Last updated date and, where required by law, we will provide additional notice.
Where permitted by applicable law, your continued use of the Site after an updated Policy becomes effective indicates that you have reviewed the updated Policy.

Questions, requests or complaints: info@digifinity.us.

If you are not satisfied with our response, you may have the right to appeal our decision or contact your applicable state attorney general, data protection authority or other supervisory authority.

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